Repsol is Spain's leading energy company and one of Europe's most recognizable brands, connecting with millions of people daily through service stations, corporate communications, and energy solutions across multiple markets. As a brand in constant evolution, Repsol sought to refresh its identity to reflect movement, adaptability, and human connection—while preserving the iconic elements that millions recognize and trust.

This comprehensive rebranding project, developed in collaboration with Repsol, Soulsight, and Saffron, involved the global rollout of a new logo, typography, and visual identity. I played a central role in translating this transformation into internal communications, designing brand assets, shaping the communication of Repsol’s purpose and brand architecture, developing innovative content formats, and establishing governance systems to ensure consistent application across all channels.

The creative challenge was to breathe new life into a well-established brand without compromising its essence or recognition value. Our solution introduced a fluid, expressive symbol that retained the recognizable silhouette while gaining volume, movement, and personality. We complemented it with a revitalized color palette: a primary gradient from orange to magenta, Repsol’s signature blue, and a sophisticated new ivory tone that adds depth and flexibility. Every touchpoint was redesigned to create a cohesive brand experience that embodies Repsol’s promise: “more life, more movement, more energy.”